NIO Inc. Announces Its Third Brand: firefly

November 20, 2024, Shanghai - NIO Inc. (NIO) officially unveiled its third brand, firefly, along with its first product sharing the same name. Positioned in the boutique compact car market, firefly aims to further expand NIO’s product portfolio and leverage existing sales channels to drive growth efficiently.

firefly is to NIO a symbol of innovation and sophistication in a smaller package. Building on NIO’s decade-long expertise in the premium electric vehicle market, firefly will exceed user expectations in design, safety, space, intelligence, and energy efficiency, ushering in a new era of smart electric vehicles for the global compact car market.

The firefly brand will be officially launched at NIO Day 2024 on December 21, and its first model is set for delivery in the first half of 2025.

About NIO

NIO is a global smart electric vehicle company founded in November 2014. Dedicated to shaping a sustainable and brighter future together by providing high-performance smart electric vehicles and exceptional user experiences, NIO is the first car company listed on the NYSE, HKEX and SGX. NIO currently has two major brands under its umbrella: NIO and ONVO.

Nine years into establishment, NIO is now one of the leading companies in the global premium smart electric vehicle market, committed to fostering its own research and development capabilities for core technologies. As of the end of September 2024, the company had filed for and obtained over 9,200 patents. Additionally, NIO has developed NIO Full Stack, a collection of 12 technology domains.

NIO has R&D and manufacturing facilities in Shanghai, Hefei, Beijing, Nanjing, Shenzhen, Hangzhou, Wuhan, San Jose, Munich, Oxford, Berlin, Budapest, Singapore and Abu Dhabi. The company has also established sales and service networks in China, Norway, Germany, the Netherlands, Sweden, Denmark and the UAE.

NIO Inc. currently offers eight premium smart electric vehicle models under the NIO brand and recently launched its first model under the ONVO brand. As of October 31, 2024, NIO Inc. had delivered a total of 619,851 vehicles, leading the premium BEV segment priced above RMB 300,000.

Media Contact:

Emma Hai

emma.hai@nio.io