NIO Day 2024 : The NIO ET9 Officially Launched, and the firefly Brand Unveiled

On December 21st, NIO Day 2024 was held at the well known landmark of Guangzhou, Haixinsha Asian Games Park. This edition of NIO Day was organized on the occasion of the 10th anniversary of NIO's founding, with the theme "Together & Further," showcasing NIO's decade long journey of technology breakthroughs, taken alongside industry innovators. Over 22,000 users joined the event, the largest scale in the history of NIO Day. For the first time, this NIO Day will feature City Experience Day, held on the second day, which was open to the general public.

NIO Day 2024 was held at the well known landmark of Guangzhou, Haixinsha Asian Games Park

Around the theme of "Together & Further," over 1,150 NIO users and outstanding creators were deeply involved in the making of this NIO Day. Musician Chang Shilei joined forces with the 2024 NIO Band to create and perform the theme song of NIO Day 2024, conveying the power of journeying together through music. Cheng Gong collaborated with NIO again, directing the story of nearly a hundred NIO users growing together with NIO for ten years through the documentary short film also called "Together & Further". Internationally renowned illustrator Sua Balac, along with 14 NIO user designers, unveiled the full-length "Journey Together" illustration scroll, artistically depicting the brand's decade-long journey with employees, users, partners, and industry innovators. Finally, the User Charity Marketplace makes its appearance, where NIO users set up more than 170 charity market stalls within Haixinsha Asian Games Park, and the proceeds from the sale of goods will be donated to the Guangzhou Charity Association, putting the theme of Together & Further in action.

Over 22,000 users joined NIO Day 2024

The User Charity Marketplace

At NIO Day 2024, the NIO Smart Electric Executive flagship ET9 was officially launched at a price of 788,000 RMB with a limited edition of 999 units of the First Edition available for sale, priced at 818,000 RMB, with delivery in China starting in March, 2025.

The NIO ET9 integrates NIO's 12 Full Stack self-developed technologies of NIO, a result of over 53 billion RMB in continuous R&D investment over ten years, including several world-first innovative technologies and 1,083 patents. With this technical underpinning, it brings nine unprecedented flagship experiences to users, meeting their high expectations of technology leadership in executive flagships in the Smart EV era.

The NIO Smart Electric Executive flagship ET9 officially launched

The ET9's Lightful Welcome via the front and rear headlights will greet the user while the industry-leading 2 square meter light carpet welcomes you to enter the car. The innovative combination of the Sky Island and Executive Bridge naturally divide the cabin into four exclusive spaces offering unparalleled comfort and privacy in both business travel and personal use scenarios. With a 582mm ultra-wide seat cushion, nearly 2 square meters of full-area heating, and 16-point hot stone massage function, it provides every passenger with a generous and proper first-class air travel experience. The class-exclusive double-sided relaxation mode, can with a single command let occupants recline and stretch out in comfort. The Versatile Executive Table located inside the Executive Bridge can be continually adjusted 360°, making it easy to read, work, present, and organize your items. In addition, the integrated smart electric refrigerator in the Executive Bridge, the Smart Safebox, and the rear control panel that can be flipped up and down, all combine to make the ET9 a mobile meeting room that defines new standards for the executive flagship.

The innovative flagship experience originates from NIO's steadfast investment in core technology R&D over the past decade. In the era of smart electric vehicles, the digital architecture is the foundation of the smart system. The ET9 has China's first comprehensively self-developed smart system architecture. Relying on its four core advantages of ultra high computing power, high-performance data communication, energy management, and security redundancy, it has become a leading digital architecture in the industry.

The world's first vehicle-centric full-domain operating system, SkyOS, is a comprehensive and leading intelligent digital technology base. SkyOS covers multiple fields such as vehicle control, intelligent driving, cockpit, and mobile internet, fully embracing AI technology, with seven major characteristics including high bandwidth, low latency, large computing power, heterogeneous hardware, cross-domain integration, flexible continuous evolution, high reliability, and information security, bringing a safe, smart, and enjoyable ultimate digital experience.

The NIO ET9 is the world's first model to integrate three major technologies of the SkyRide Steer-by-Wire, SkyRide Rear-Wheel Steering, and SkyRide Full Active Suspension into a Smart EV chassis system, bringing smart chassis technology to new heights. ET9 adopts the world's first integrated hydraulic fully active suspension, which for the first time highly integrates the shock absorber with the active suspension electric drive unit, allow it to adapt to an ultra-large range of transient adjustment capabilities for stiffness, damping, and height, representing the current industry state-of-the-art in suspension technologies, creating a comfortable driving experience for users akin to a passenger aircraft cruising in the stratosphere.

At the same time, the NIO ET9 also becomes the first model in China to obtain the Ministry of Industry and Information Technology's steer-by-wire mass production certification. Steer-by-Wire is one of the essential foundational components for more advanced smart vehicles and a core component for the implementation higher-level autonomous driving functions in the future.

NIO's third brand, firefly, was officially launched at NIO Day 2024. The first product of firefly made its global debut and began pre-orders, with a pre-order price of 148,000 RMB, and reservations can now be made on the firefly App.

NIO's third brand, firefly, officially launched

firefly leverages NIO's decade-long expertise in premium and aims to exceed expectations in design, safety, space, intelligence, and energy efficiency.

"Freedom to glow" is the spirit that underpins the firefly brand to provide urban lifestyle users with smart, intuitive and spacious cars. The brand logo is inspired by the character of the firefly itself, buzzing with energy, and represents freedom of movement. It became the foundation of the brand DNA : "vivid, thoughtful and solid". firefly creates an aesthetic expression with a captivating design and an instantly recognisable street presence.

firefly raises small cars safety to new standards. It has been designed and engineered to meet both the latest C-NCAP and Euro-NCAP five-star ratings safety requirements, with a strong focus on structural design, material strength and passenger protection. The use of high strength steel and aluminium alloys accounts for 83.4% of the body structure - a proportion usually found in higher segments cars, whilst the body's torsional stiffness of 35,700 Nm per degree remains unmatched in its class. The front doors also feature double anti-collision beams for better side impact protection.

Drawing from its brand DNA of "vivid, throughtful and solid" and leveraging leading smart EV technology, firefly will usher in the era of small, smart, high-end electric car with a key focus on design, safety, space, intelligence and energy efficiency for active urban lifestyle users. It will achieve this through original design that aligns with the aesthetics of this new era, an agile driving experience, thoughtful spatial design, and a safety benchmark that is reliable and trustworthy. firefly is due to launch in China in April of 2025.

William Li, founder, chairman, and CEO of NIO

"The ET9 is the result of NIO's decade-long continuous investment in R&D, and it is also a testament to NIO's journey alongside global automotive industry innovators," said William Li, founder, chairman, and CEO of NIO. "Over the past ten years, NIO has grown together with our user and friends, walking hand in hand. Through continuous technological innovation, we have brought high-quality smart electric vehicle products to our users; through the ongoing deployment of charging and battery swapping infrastructure, we have provided users with more convenient and efficient charging services. In the next decade, we will serve global users through our three brands, further the popularization of smart electric vehicles and help promote the global transition to electric vehicles and continue the work toward our mission of Blue Sky Coming."

About NIO

NIO is a global smart electric vehicle company founded in November 2014. Dedicated to shaping a sustainable and brighter future together by providing high-performance smart electric vehicles and exceptional user experiences, NIO is the first car company listed on the NYSE, HKEX and SGX. NIO currently has three brands under its umbrella: NIO, ONVO, and firefly.

Ten years into establishment, NIO is now one of the leading companies in the global premium smart electric vehicle market, committed to fostering its own research and development capabilities for core technologies. As of the end of November 2024, the company had filed for and obtained over 9,300 patents. Additionally, NIO has developed NIO Full Stack, a collection of 12 technology domains.

NIO has R&D and manufacturing facilities in Shanghai, Hefei, Beijing, Nanjing, Shenzhen, Hangzhou, Wuhan, San Jose, Munich, Oxford, Berlin, Budapest, Singapore and Abu Dhabi. The company has also established sales and service networks in China, Norway, Germany, the Netherlands, Sweden, Denmark and the UAE.

NIO Inc. currently offers nine premium smart electric vehicle models under the NIO brand and launched its first model under the ONVO brand. As of November 30, 2024, NIO Inc. had delivered a total of 640,426 vehicles.

Media Contact:

Emma Hai

emma.hai@nio.io